Carlijn A Valk
Empathic Designer
Menu

Camaro Style Language Project

Posted on by Carlijn Valk

Camaro Style Language Project 

In this project I worked with two other industrial design students to understand the style language through out the Camaro automobile line through the years. After gaining a good understanding of the style language of the branding of the Camaro line, each member of our group created a persona and chose an already existing product that we would then re design with our persona as audience and using the style language of the Camaro. For this project I decided to redesign my tool kit suit case for my persona Chad.

Check out our complete Camaro Style Guide

Screen Shot 2014-02-20 at 11.45.25 AM Screen Shot 2014-02-20 at 11.45.33 AM Screen Shot 2014-02-20 at 11.45.40 AM Screen Shot 2014-02-20 at 11.46.03 AM Screen Shot 2014-02-20 at 11.46.22 AM Screen Shot 2014-02-20 at 11.46.32 AM Screen Shot 2014-02-20 at 11.46.39 AM Screen Shot 2014-02-20 at 12.23.48 PM

 

 

 

 

Screen Shot 2014-02-20 at 12.24.02 PM

 

 

Final Product

 

DSC02907 DSC02904 DSC02904 copy

 

 

Process Work

Sketches

img002-1

img011-1 img010-1 img008-2 img007-1

 

Model Making

 

DSC02775DSC02771DSC02779DSC02793DSC02798 DSC02795 DSC02915 DSC02927