Camaro Style Language Project
In this project I worked with two other industrial design students to understand the style language through out the Camaro automobile line through the years. After gaining a good understanding of the style language of the branding of the Camaro line, each member of our group created a persona and chose an already existing product that we would then re design with our persona as audience and using the style language of the Camaro. For this project I decided to redesign my tool kit suit case for my persona Chad.
Check out our complete Camaro Style Guide